Why do you need a website?

Many novice business owners are pondering upon the question that ‘Do I really need a website to harness my business with success?’ Or, some successful business owners argue on the point that why should they need a website when they have come this far without one. The simplest answer is that there is none other shortcut than investing in a website to broaden the four corners of your audience followed by increased sales. When we say a website, it means a GOOD ONE; a professionally designed and developed website that can make your online presence felt to the target audience. Nonetheless, a poorly designed and developed website can backfire on you a great deal. Moreover, not many customers bother to do a physical background check on your business as in the old days, so they simply keep you out of options if you can’t be found online. So choose wisely! Here are some major reasons why you should have a website for your business and we hope this guide will bring more sense into you. Stay tuned!

It proves your credibility and customers expect it

Having a website is the easiest way to convince your customers that you are credible in the business. With the increasing awareness of people nowadays about the businesses, they think thoroughly before making a purchase from a new business. As per the research findings, above 30% of customers don’t even consider businesses that do not have a website as an option. Moreover, having a website is a perfect opportunity to show your professional background with certifications and awards that your business possesses to the target audience. Nonetheless, you can embed the success stories and testimonials of happy customers to convey more credibility from your website. Having a website not only helps you in lead generation, but also gives you a promising customer growth followed by increased sales and profits.

A website enables your customers to access you easily

Customers always choose the businesses which can be easily accessible as it helps them to reach the businesses whenever they desire. The other importance is that your target audience can obtain a fair knowledge of your business with a matter of clicks on who you are, what you sell, how do you differ from the competitors, what is your unique value proposition, how to contact you etc. Moreover whether yours is a general company website, online store or a portfolio website, it enables your customers to reach you 24/7 which is another reason why you should have one.

A website is an ideal place to showcase what you sell in the best way possible

We all know that how well a business presents their products or services has a direct bearing on how well they can influence consumer decision making. A website provides you with creative freedom to present your products or services in whatever the way you desire. You can embed compelling images, video tutorials, texts descriptions, downloadable manuals etc. Here comes the need of professional web designing and web development. A professional service provider holds the necessary experience and the skillset to present your concerns in an appealing way and it can make your customers remain hooked in your site other than switching to a competitor. How well you mark your online presence shapes up your power of lead generation and customer growth.

A website increases brand awareness and brand visibility

Brand visibility and customer growth go hand in hand. You may create the best value from your products or services compared to the competitors, but what’s the point if your target audience is not aware about it? A business with a website that creates average value can have a solid customer base than a business that creates the best value without a website. That’s the power of online presence. Many company websites have enabled their customers to add feedback/reviews in the site. This gives the first time visitors the opportunity to learn how superior your products are, how efficient your services are, how you stand out from the competition and many more that ultimately increase brand awareness and visibility. The more the visible your brand is, more stable the customer growth followed by increased sales will be.

Google searches send more customers your way

Every business seeks the opportunities for customer growth and Google searches definitely assist you to attract more and more customers towards your business. You can be treated with this benefit only if you have a website. A website which is well optimized, ranks your business pretty well for the relevant key search terms to attract more and more leads towards the business. Many online customers use Google rankings as a criterion to assess the credibility of a business. They tend to accept the businesses they can easily find on Google as credible and authentic.

Having a good website is the core in successful online marketing

We all are well aware of the hustle bustle of traditional marketing which costs businesses a fortune to print materials, distribute them and ultimately demands a heck of an effort. However at the end, the result is not easily measurable and leaves the businesses with a lot of loose ends. Online marketing serves the businesses better in branding, lead generation and customer growth. Most importantly with less cost, effort and time they can obtain much more effective measurable results. Therefore, online marketing cannot be ignored as the best method of marketing to drive your business towards success. Even though online marketing is a broad subject which can be done through different social media platforms, the ultimate destination where you suppose to drive the traffic to is your website. Hence, in order to be privileged with the benefits of online marketing, it’s compulsory for your business to have a website

A website enables you to target your customers strategically

You can obtain statistics on the key performance metrics stated below to come to conclusions on the performance of your website. You can track,

• Number of regular visitors
• Number of unique visitors (one time visitors)
• Number of times a webpage was visited by customers
• The average time your users spent on the site
• The bounce rate (number of visitors who didn’t read the content in the landing page and left)

These key statistics are absolutely vital for you to have knowledge on what type of content the customers like, what triggers their actions to purchase from you, which are not liked by them etc. These findings can be used ultimately to enhance the user experience to perform better towards lead generation and conversion. In conclusion, you can make your website better in terms of content and functionality to increase sales. And none of this is possible if you don’t have a website.

You can bring the competition to your competitors

As a businessman, you can never forget that your target audience has hundreds and thousands of alternative options available to choose from, other than you. How are you going to compete in a broader market without a website? Having a website is important to survive the competition as well as to bring the competition to the other competitors. A website with a professional design and functionalities with quality and compelling content can draw more and more customers from your competitors to your way. So a website acts as a great platform to distribute the values you have to the target audience to influence their buying decisions to your favor.

You can share your business’s real time location embedding Google maps to the site

Importance of integrating your location to the website is more advantageous than it appears on the surface. This feature comes in handy if you want to promote host events through the website. It enables you to attract more people to your real location giving them a broader opportunity to learn more about your values. Besides, a business with an online presence sharing their location works even better to create credibility. Yes, you can simply share your location on Google without a website, but you will wonder how often people will see if a website is available alongside the location details.

Yes, having a website for a business has become an essential requirement in modern market not only for effective lead generation or customer growth, but also for the survival in the competition. However, to increase sales, having a website merely is not sufficient. How well the web design is catered adhering to the industry standards is as important as how successfully is it developed by embedding perfect functionality to create the ultimate user experience. That’s why you need to hire a professional web design and development service provider, if it is the customer growth followed by increased sales that you expect. A good developer can cater to any requirement in any scope successfully whether it’s an online store, a company website, a portfolio website etc. When choosing a designer and a developer for your website, don’t forget to assess their previous pieces of work. And if you seek a well experienced and skillful crew to design and develop a top notch website for you, we are available. Contact us to have a look at the top websites that our professionals crafted which works great towards conversion, and to be a proud owner of one!